Have you ever heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engine listings? You probably wondered what it would take so that you can reach that elusive #1 spot in the major search engines result pages (SERPs). Search Engine Optimization (SEO) plays a crucial role in ensuring that your business gets the ideal online search engine ranking, which can cause increased sales for your personal online company.
Search engine optimization is the method of modifying website content and meta-information to further improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and outline meta-tags), along with the internal (links between pages on the very same site) and external (links between pages on different sites) link structure of a website.
Impact of High Online Search Engine Rank on Sales
Internet consumer research estimates that between 70% and 90% of online shoppers use search engines to discover a specific product or service. Let’s examine factors that influence sales to find out how marketing1on1.com chesapeake seo services can increase your revenues.
Three metrics are needed to forecast online sales: the normal ticket, the conversion rate, and the volume of website traffic:
* The average ticket is the money spent with a customer over a typical transaction. Computer and electronics stores have high average tickets (hundreds or 1000s of dollars), while bookstores have low average tickets (tens of dollars).
* Internet Site traffic is measured by the number of site visitors, typically expressed as the amount of page views per month.
* Conversion rate is the volume of sales divided by the volume of page views per month, expressed as a percentage.
Let’s have a look at one example. The Greatest Taupe Widget (UTW) store comes with an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views each month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed being a decimal * 5,000 page views a month). Achieving a very high online search engine rank will increase the number of page views, and for that reason increase sales. In this example, if traffic doubles to ten thousand page views on a monthly basis, UTW’s monthly sales should (approximately) double as well (to $5,000).
Take into account that a higher google search rank will produce a measurable surge in traffic only when there is significant marketplace desire for taupe widgets and your site appears within the first thirty search engine results.
However, search engine marketing is not likely to produce measurable results if there is very little need for taupe widgets. The #1 spot searching engine result pages will not be particularly impressive if perhaps two people look for “taupe widgets” monthly.
Role of Keywords in Search Engine Marketing
Keywords are words or phrases users provide to browse engines to discover information. Search engines examine page content to figure out whether a particular page is relevant for a particular search word or phrase. Thus, effective keyword selection is amongst the cornerstones of search engine optimisation.
Each keyword is characterized by supply (number of internet search engine result pages) and demand (variety of searches). The best way to enhance online search engine rank is usually to select keywords who have favorable supply-demand characteristics; that is certainly, ones with a relatively high demand plus a relatively low supply. It is a lot more hard to improve the major search engines position of your page on the high supply, competitive keyword.
Good keywords has to be relevant to your merchandise line, along with your brand of business. A #1 rank for “navy widgets” is worthless should you sell taupe widgets exclusively. A possible customer will discover your page, quickly learn that you don’t sell any navy widgets, and promptly go elsewhere. Ultimately, the conversion rate for irrelevant online search engine hits is not far from zero.
Choosing a set of target keywords is step one in search engine optimization. The 2nd step is utilizing them in your body, title, headings, and meta-tags of a page.
Include the target keywords inside the text in the page. Don’t go crazy, though — the keywords should fit smoothly in the surrounding text. Search engines like yahoo use several methods to detect excessive keyword density, or too many keywords stuffed into hardly any supporting text, and will minimize the rank accordingly. A page has a lot of chespeake should they interfere with the typical flow of the text with a page and appear to be glaringly unnatural
The title tag should contain information that describes the page. Until you operate a multi-national conglomerate that is already a household name, your company’s name is just not a descriptive title. Most search engines make use of the title tag since the first line of your listing in the major search engines result pages. Strive to make the title tag say “click me” into a prospective customer. “Superior taupe widgets – 50% off every day” is a great page title, while “Ultimate Taupe Widgets, Inc.” is not really.
Incorporate keywords in the headings around the page, along with into emphasized sections (bold or large text). Despite the fact that search engine listings are de-emphasizing descriptive meta-tags, include keywords with them nevertheless. The description meta-tag must have an exact description of your own page, and the keywords meta-tag should contain a collection of keywords (separated by commas) that list key concepts mentioned on the page.