Few sunglasses have occupied this type of storied devote American culture and history as Ray Bans.
From Presidents to movie stars, rock stars to artists, fashion designers to runway models, there’s not just a generation alive that can’t remember owning (or seeking to own) a couple of these iconic sunglasses.
While Ray Bans now is seen about the next generation of Hollywood style setters, the famed sunglasses had an infinitely more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the initial Ray Ban sunglasses are intended for that U.S. Army Air Corp. The Army needed a sunglass to guard aviators in the damaging rays in the sun, but additionally a sunglass that would look elegant in the dashing airman through the day.
On May 7, 1937 Bausch & Lomb officially took out the patent around the cheap ray bans.
The 1st sunglass to add an anti-glare lens, the metal frame was extremely lightweight and made from gold-plated metal with two green lenses that filtered out UV rays.
The Usa Army Air Corps pilots instantly took to the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — a term which now describes all sunglasses with designs that are similar to the first Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing around the beach in the Philippines.
Using their pragmatic beginnings offering airman defense against sunlight, Ray-Bans quickly became part of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered a progressive moment in eyewear design, the Wayfarer quickly gained popularity among the two fringe as well as the well-heeled — crossing socio-economic and cultural borders — and popular with a mass market that included debutantes and beatniks.
Ironically, the very first Wayfarers were intended to be marketed to men … until women fell deeply in love with the sleek, shiny design that did actually flatter any model of face.
Soon the sunglasses begun to generate on everyone from Presidents and stylish women to folk musicians and East Village Hipsters. Wayfarers were got a PR improvement in when Audrey Hepburn’s Holly Golightly practically lived in her Wayfarers from the 1961 movie Breakfast at Tiffany’s.
Through the entire 50s and 60s, Ray Ban Wayfarers were the sunglass preferred by everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just planned to look cool around the beach.
Ray-Bans popularity waned within the Seventies as the disco era ushered in additional extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
Within the mid-70s, Ray-Ban introduced a brand of “disco” inspired sunglasses in the mid-seventies, nevertheless it fell flat. However, a resurgence in popularity was just nearby.
In 1982, Ray-Ban appeared to be around the cusp of the revival. Their ray ban 90 off produced a not-so-subtle appearance on John Belushi and Dan Akroyd in the The Blues Brothers movie. Despite wearing Ray Bans for a lot of the movie (Belushi actually only removes them once — when Carrie Fisher has a rocket launcher aimed at him), sales were still a paltry 18,000 pairs in 1980.
That changed in 1982 when Ray-Ban signed a $50,000 each year contract to place Ray-Bans in movies and television shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in more than 60 movies and tv shows.
A purchase paid off when Ray-Ban received their first big return because of Tom Cruise donning the classic Wayfarer inside the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again and the company could hardly keep its Wayfarers in store.
In 1983, the corporation sold an incredible 360,000 pairs from the sunglasses. Within the coming years, Ray-Bans would show up in some 80s hits, including Miami Vice, Moonlighting, as well as the Breakfast Club. Sales reached 1.5 million.
In the Eighties, Ray-Bans and Ray-Ban Wayfarers could be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, individuals U2, along with other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
From the 1990s, Ray-Ban once again faced a slump as Grunge ditched the trends from the 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The business tried to kick-start sales by updating the frame’s styling, however they fell flat.”
In 2007, Ray-Ban re-introduced the very first Ray-Ban Wayfarer design, but expanded the hue options beyond the traditional palette to include patterns like checks and camouflage and colours like navy, white, turquoise, red, and blue.
Additionally they launched a collection of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, and as soon as again, cheap ray ban sunglasses seemed to stare you in the face each and every time you opened a fashion magazine or possibly a copy of People.
Right after a 10 year hiatus, Ray-Ban was dexjpky53 again as well as the initial Aviator-style, longtime associated with cops and pilots, began arriving on celebrities.
As the Ray-Band revival took hold, other designer eyewear manufacturers took notice and made an effort to rush out their versions in the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the real thing which was started back in 1937 and epitomizes the classic sunglass style persists.